There are some terrible reasons to start a cake business, and one great one...

I am a CEO. I run a business, with all the roles and responsibilities that entails. And so do thousands of men and women up and down the country. When people ask me what I do for a living, I don't tell them I make cakes. I say I own my own business. If you also run...

Isn't creativity amazing? We see it everywhere. In the clothes we wear, the food we eat, the music we listen to, our home decor, the books we read... the list goes on. And with e-commerce now so widely used, creative businesses are springing up everywhere, with sites l...

A couple of decades ago the main option for wedding cakes was still a traditional fruit cake with royal icing. Now there is so much more choice which is great, but can be confusing...

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Picture a beautiful house, resplendent with gorgeous stone on the outside, a lovely garden and decorated inside with the most expensive furnishings. It's immaculate, clean, and welcoming. Pinterest eat your heart out....

"I won't want to cut it!" is a frequent exclamation I hear and one that is flattering as it demonstrates that someone loves the outside of their edible art so much they don't want to 'spoil' it. People also often ask me how I can bear to see my creations taken away and...

Catchy title, yes?! You may have noticed that I've been living in a building site for the last 3 weeks as my kitchen and dining room is ripped out, a wall knocked down and the kitchen moved into what was previously the dining room. This has caused copious amounts of du...

Why go to the trouble of a wedding cake tasting rather than ordering your cake over the phone or via email?

For much the same reason as the vast majority of people wouldn't order their wedding dress without an appointment. The cake is the centrepiece of the weddi...

I was discussing with a client recently how after the birthday candles are blown out, the cake would be eaten and the elaborately handmade decorations most likely binned quite soon after. 

Even with the most treasured of edible creations, there is the sure certainty tha...

Hi! It's been a while! I've got my blogging mojo back so the weekly blog is back... this time on a Tuesday.

I want to tell you 3 reasons you should really sign up for my Cupcake & Simple Sugar Flowers Class, on Saturday 2nd February from 10 - 11.30am at Gather in Bingle...